Growth work, on a loop.
Updated Read as Markdown ↗
Campaigns and experiments, run as loops: declared metric, guardrails, owner approvals, measured outcome.
Design-partner preview.
Growth loops are being scoped with a small set of partners. The implemented reference is the repair loop; campaign integrations are not shipped. The example below is illustrative.
One campaign loop, week by week
A team wants more trial sign-ups from content. Their loop declares one primary metric — qualified trials per week — plus guardrails: spend cap, brand voice, and no publish without owner approval.
| When | What changes | What Orchestro retains |
|---|---|---|
| Week 1 | Baseline measured: 40 qualified trials, same offer. | Metric definition, population, window, baseline |
| Week 2 | Two variants drafted; you approve one to publish. | Hypothesis, approved variant, publish receipt |
| Week 3 | 55 trials measured; spend and voice guardrails hold. | Outcome sample; movement recorded, not proof of cause |
| Week 4 | Results favor one angle; the loop proposes round two. | Decision history; losing variant retired with reasons |
What carries over from the repair loop
- Success contracts: one primary metric plus a few guardrails, declared before work starts.
- Approvals stay yours: spend, publish and voice decisions need the owner; drafting does not.
- Doing ≠ certifying: whoever drafts the variant never declares it a winner alone.
- Honest attribution: before/after movement is movement, not proof the loop caused it.
Shape it with us
Grow partners bring one campaign or experiment with a metric they already read. We scope the loop together, starting from measurement — never from automation.
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